What is 1080p?

This is a question I get pretty often.  When I tell someone how good of a camera I have, I usually say that it shoots 1080p HD video. This is usually something that you’ll also see on display when you’re buying a new TV. But what does it mean?

The 1080 is the size of the video that I am shooting. I’m capturing an image that is 1,980 pixels wide, and 1,080 pixels tall. This is a pretty large sensor, but it is pretty standard for most TVs and monitors to display.

The thing is, this number is just the size of the image. There are many devices that can capture this, from cellphones to webcams, to DSLR cameras. The resolution of the image is something a bit more complicated, and tends to get better with camera price. But for most consumer-level, broadcast quality videos, 1080p is perfect.

In case you are wondering about other smaller sizes, and where we came from, here is an image that shows them all to scale. The red and yellow box shows the CRT TV that you probably grew up with. 800px-Common_Video_Resolutions_2.svg_

 

 

Want to see more video in action? See my youtube here.

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Business Video Ideas #6: Holiday Videos!

It’s getting to be that time of year again. It’s my favorite, with the pumpkin-spiced everything, to the lights, to the general feeling of joy that seems to spring up around this time of year. I’m not limiting this to just Christmas, but Thanksgiving, Halloween, and all the other holidays you may celebrate in the last three months of the year.

During this last part of the year, it’s customary to send out a holiday greeting to your customers and others on your email list. Well, why not create something fun to send to your customers? A holiday video can be fun, heartfelt, or even just something goofy that shows you don’t take yourself too seriously. I particularly like how the video below did theirs:

Notice how it was short and sweet? Notice how the people in the video were having fun and letting loose? This is a great example of how to create something fun for the holidays. I’m sure both you and your employees will have a blast making one.

Need someone to create a holiday video for you? I can help.

Business Video Ideas #4: Product Video

The idea behind a product video is pretty simple. You have a product you want to sell, and you show somebody how it works. If you’ve ever seen an infomercial, you’ve seen one of these videos.

If you’re selling one particular product, you should show your audience all the parts involved with it, all the multiple applications, how easy it is to clean and store, and how superior it is to other equivalent products. You may consider doing a side by side comparison with one of your competitor’s products.

Now, if you are a retailer with tons of products, you may want to consider doing a product of the week. Or if you have a troublesome product that people keep asking how it works, you can show them on your website how easy it is to operate.

Need to demo your product? Talk to me, I can help.

Business Video Ideas #3: Testimonials

Once again, I’m drawing from this week’s experience for blog material.

If you are a business like several other brick-and-mortar establishments, you are probably on Yelp, Google Maps, Facebook, and other places where your customers can find you, and more importantly, rate your services. These ratings can be a great opportunity for your customers to tell everyone how great the service is. Several businesses take these positive reviews and put them on their website. It’s a great practice.

What if you could take it a step further?

This is where Video Testimonials come in. A testimonial is great, but if an actual customer is willing to take the time to say to the world why you’re awesome, people will pay more attention to it than any negative review. Another good thing is that the quality of a testimonial video is forgivable: the production quality does not necessarily need to be high, and will appear to be more personal. This also allows you to record one on a whim with a cellphone, Getting a spur-of -the-moment review.

So, next time a customer says that they’re in love with your services, capture that, and show it to other potential customers.

Business Video Ideas #2: Conference Video

I’ve been a bit busy this week, but I still wanted to contribute to the blog today.

This week I’m recording video at a conference, and this is one of the type of videos you can create. If you’re investing a great deal of time and money to have a conference, it would be very smart to capture video of the speakers that are presenting to the company. This way, if anyone is unable to attend, they can watch it at a later time. You can also use this captured video in your marketing to show off your corporate culture, and how your company operates. You can also use this video for evaluating your event, to see what you can improve for next time.

Do you know anyone that creates Conference Videos? Now you do.

Business Video Ideas #1: Product Demonstration

I decided to start a new blog series about types of videos that you can create to increase your brand, viewers, and ultimately, your business. This week’s topic is a Product Demonstration.

A Product Demonstration is simply put, a video that shows what your product does. This type of video is most effective on those selling a particular item, rather than a service. It is the most effective way of showing your customers exactly what your product does, how it works, and how much it can benefit them. When creating a product demonstration,

So, what’s the best way to create a product demo video? Follow these steps:

  • Keep it short and simple. 1-2 minutes is optimal.
  • Explain your product. Make a very short FAQ.
  • Amaze your customers with your product by showing its uniqe features and why it is necessary.

And of course, once you create your video, make sure you share it with everyone! Now go out and make something awesome.

 

And of course, if you need a professional’s help, feel free to ask.

Website Introduction Video Event March 31!

Okay, I have already mentioned the benefits of having video on your website. I have also mentioned how necessary it is to have a website introduction video. Do you have one yet? No? Well, now is the time to take action.

I am hosting a video event on March 31st, 2012, and I will be filming people’s website introduction videos. Why should you come?

  • You don’t have to try to mesh your busy schedule with another very busy individual (most people in my profession). I have rented the studio for the entire day, and I’m guaranteeing your time slot.
  • Additionally, you have 30 minutes to say your 1-2 minute pitch. This way, you don’t have to worry about scheduling a massive block of time. This also allows for plenty of do-overs and practice. Speaking of practice…
  • I will have a speaking consultant on-hand to go over your pitch before the date. We’ll be able to make you sound to the point and professional.
  • At $99, the cost is easy to budget. For most shooting days like this, you would end up paying three times that amount just to be able to cover the costs of the studio, equipment, cinematographer, editor, and staff. Fortunately, I am able to bring many people in to one place, and this will keep the costs down considerably. For $99 you get the professionally-edited HD video, 30 minutes of camera-time, complete editing, and pitch consultation. Try finding a better deal!

All the filming will take place at Peak Media at 1393 S Inca St in Denver. Please register by emailing here as time slots are limited. You will receive follow-up information within 24 hours.

The 6 reasons you need an introduction video on your website

Once you have decided that a video on your website is right for you, next you should decide what type of video you need. Different video types can be useful in different situations, but there is one type that is always useful on any website. I am talking about a website introduction video. And here is why you need one:

  1. You instantly brand your name into the viewer’s mind. When you have a short website introduction on your site, your customer is instantly greeted, as if they were entering a shop. Their experience is personal. You also are able to imprint your name in their mind using more senses: both visually and audibly. This gives a different level of interaction than they might receive on other websites, and can make you feel like the better choice just because of this extra interaction.
  2. You portray your company in a positive light.  You are the face of the company. So, why not put the face of the company in front of your web traffic? This gives your brand someone to identify with. This is especially important when your business is built on trust, such as insurance agents, lawyers, and realtors.
  3. An introduction video is a call to action! Your introduction video should be geared to do three things: Brand your name in the customer’s mind, explain what you do, and get the customer to take further action. This last point is sometimes the most difficult, especially when dealing with a short attention span of the average internet user. With your introduction video, you can tell your customer what to do next on your website: where to browse, how to contact you, or what has been recently added. It adds another layer of personalization to your site.
  4. An introduction video is a better way to explain what you do. Like most websites, yours should have a synopsis of what you do on the front page. However, research has been done that states that most customers will avoid reading a large wall of text. Go to your website and look at your front page. Explain what you do in 30 seconds. This is your elevator pitch. This is exactly what people are going to your website to see. Fortunately, this can also be easily explained in your short introduction video.
  5. Customers are extremely likely to view a short video. I mentioned that the average internet user has a short attention span, especially when they are looking for basic information. So, how likely are they to view a short introduction video? The answer is extremely likely Source. When given a short video that explains what you do, over 80% will watch it. Especially if the video is under 3 minutes.
  6. Everyone else will have a video soon. 2012 has been proclaimed by many trends researchers as the year of the video. They have noticed that customers respond better to video than any other medium. Businesses everywhere have been watching these trends and are following suit. Your competition may already be putting out their video. Don’t you want to have your own video to greet your customers? Don’t be left behind, and get started with your own website introduction video.

If you are in the Denver Area, I am holding a workshop for creating your web introduction video. Click here for details.  

How To Make A Viral Video

Viral videos are a huge buzzword in several industries, particularly when you start to overlap video and business. Everybody wants their video to be the next huge viral video. But nobody seems to exactly know how.

First, let’s examine what a viral video really is. Most will say that it is a video that has tens of millions of views. That’s perfectly fine, but as a definition, it falls flat. Is a video of two kittens talking viral? While popular (and proving my theory that the internet is made of cats) it is not exceptionally useful. There is no message. It doesn’t have any substance. It is not anything that advertisers can use.

I propose that a better definition is this: A Viral Video is a video that obtains significantly more views than expected in a given timeframe. What does this mean? It means that if you expect to get a thousand views in a month, and suddenly you get ten million, your video is viral. There is no defined number of exactly how many views constitute a viral status. It is like Sorites Paradox: exactly how many grains of sand are in a heap? How many views make your video viral? While there’s no answer for this question, a better way to describe a viral video is:

When a video is shared by many people, then re-shared by those contacts, and repeated ad infinitum, then the views exponentially multiply, akin to a virus.

However, there are other things to consider when making a video to go viral. Sheer popularity is not the only measurable thing. There are thousands of videos on YouTube that have been viewed millions of times, but only a few of those are worthwhile. There are tons of cat videos that have achieved viral status, but there are also many useful or informative videos. If you’re getting across a message or an advertisement, you have to incorporate good techniques to make it worth your time and energy.

What exactly do you have to do? The video should look good. Everything should be in focus. Subjects should be well lit. Sound quality should be excellent. The video should not drag on and on. In short, it should look professional. But these are just the makings of a good video. What’s different about a viral video?

Viral videos are three things, above all else: creative, entertaining, and unique. The visual aesthetics have to look better than the other videos that populate YouTube. The video should be entertaining enough to catch the viewers attention to make them want to watch and share it with others. And, it has to be unique enough to not copy other videos that seasoned YouTube watchers may have already seen. Above all, you have to make sure the video tells a good short story. Like I have explained before in several other blogs, story is key; without it, you just have some fluff. Write a short script and get responses from everyone you can. Preferably, get feedback from the right demographic. Generally, humor will make a good short even better. One thing that several viral videos have in common is that they are incredibly short. Most are under 45 seconds. Cut it down to size without sacrificing quality.

Do Not Forget: You’re trying to make a video with a message. If you’re halfway through shooting and you realize that the message has somehow been lost, go back to square one and try again. One other thing that you should do is make sure that your video tells the message you intended. Although they say that bad advertising is better than no advertising at all, good advertising multiplied across many viewers will be astounding.

Okay, your video is complete; it looks good, it’s funny, and applicable to your audience. Now what? Now comes the hard part. You now have to get as many people to watch your video as possible.

How can you make as many people watch this awesome video as possible? Well, if you’ve done the previous part right, you should have a good amount of content that will help you reach your target market. If you’re aiming for a certain demographic, make sure that this video interests them. When you’re still in the scripting phase, ask people in your target demographic for feedback.

Once you’ve ensured that this video will reach them, now you just have to spread it around. Everywhere. Post it on YouTube, Dailymotion and other video hosting sites. Then share it through Facebook, Twitter, LinkedIn, Reddit, Digg, Stumbleupon, and as many other social media sharing sites that you can. Ask all your friends, family, coworkers, and any social media contacts to do the same, and then have those people re-post it everywhere. Hopefully if you’ve done well, and you know enough people, and you’re a bit lucky, you’ll be able to get a video with heaps of views.

I’m going to make it a personal goal of mine to make a video intentionally go viral. I will post updates as it happens.

Special thanks to Candies Liu for letting me pick her brain. Check her out.