Business Video Ideas: Event Video

You’re in business, and chances are, you and your employees participate in some fun activities as a group. So, why not document those activities?

An event video is a piece of marketing that shows what you and your company does when you are away from your desk. This can be for a networking event, for a business after hours or a conference, or even for a volunteering event that is done on the weekend. Either way, you are showing off that your business is made of real people that care about others.

When you create a video for an event, you’re mostly showing off the highlights of the fun things, and why you participated. Make sure that you properly document all of these things, from the person holding the event, to the massive amount of people that attended. You can be as artistic as you want with it, as long as the message is shown properly. Feel free to mix both moving video and still images together to showcase more.

As a matter of timing, do not wait to long to put out the video. You want to have it finished while the event is still on people’s minds. You should release it within 3-5 days after the event. And don’t forget to share it on social media; your customers are your biggest fans and like seeing your participation.

Here’s a great example of an event video I participated in. This time in front of the camera, not behind.

This video showed many of the things I discussed. There was photo and video mixed together. The story about the event was told well. And the video was released the same day as the event, before most people went home.

So, have you gathered some good ideas for your next event? Good! Now go make something awesome, and have fun doing it.

Staying Current

Do you already have a video on your website? Good. Awesome. Thank you for listening to what I blog here.

So, how old is your video? A year? Two years? Five?

Chances are, your video may be outdated. If your video is over a year old, go watch it. See if there’s been any changes. Have you changed your logo, your services, or even the CEO? You probably want to update it to reflect those changes.

A video on your website should reflect the current state of your business. Most likely, it has grown, and there are more and better services that you want to exhibit to customers. Also, there may have been things in the world that have changed since your video was created. If your video is outdated, please consider updating it to be more current. Your customers will be more interested in something current, than something outdated.

Need to update your video? I can help.

Business Video Ideas: Parody Video

This is one of the most fun videos that you will create. A parody video is a video that takes something from pop culture, and recreates it popularizing your company and brand. Your source could be a movie, tv show, or even another YouTube video. Take a look at the shameless promotion video I worked on:

This was definitely a fun video to shoot. We twisted the words of Gangnam Style to fit our Condom PSA. It received plenty of views, and had a good reception.

There is a catch about making a parody video. Some things in pop culture last longer than others. Quote Pulp Fiction, and people will get it and understand where it is from. Mention a fleeting fad like twerking, and it will sound dated before your video is even posted.

Want to have fun and create a parody video? Contact me and I’ll make it with you.

Business video ideas: Book Trailer

Here’s something that not enough people are creating, but it is something that is taking off.

When a movie is coming out soon, the studio will show off why it’s interesting to generate buzz. So, why wouldn’t you do this for a book? Just because your book doesn’t have any pictures in it is not an excuse! Take a look at this great example:

This trailer showed off what some of the reviews were and what some of the main themes that it captures. It did this while showing off some of the reviews that the book received, and also by hyping up the author. And it did all this in a very short timeframe.

This type of video is relatively easy to create. And the thing is, readers are watching these type of videos before purchasing books. So, go out there and create your book trailer today!

Need someone to help you make your book trailer? I can help.

How to Effectively Post a Video on YouTube

I’ve been on YouTube since it started 9 years ago. It has gone through quite a few changes that benefit viewers, producers, and businesses like you. The most important feature is that videos are now included in a Google search, easily making you at the top of the list when someone does a search. So, what can you do to ensure your video gets found by people and Google’s search algorithms? Well, there’s a few things you can do to increase your video SEO:

The first thing you should do after uploading your video is adding tags. These are the primary keywords that will be used to search for your video. Be broad with these. If your video is explaining something like coffee, make sure you include many keywords that relate like caffeine, latte, Starbucks, coffeeshop, etc. Be descriptive, and use a thesaurus. This way, if a customer is searching for something vaguely similar, they have a good chance of finding your video.

Another thing you must do is title your video correctly. Don’t leave a vague title that your camera gave it, like MVI_4639. And be more specific than just using your business name. Aim for something that someone might search for, like “All about networking at a coffee shop for business professionals.” This way if someone looks for business networking, they have a better chance of finding you.

Another very important thing is filling out the description area. Here, you have 5,000 characters to fill. That’s as many as this whole blog post. You should definitely describe the video in great detail, including all the relevant keywords that I already talked about. Consider actually transcribing the video and posting that in the description. Google hasn’t become powerful enough to be able to search the actual content in your video, so it is relying on you to provide that data. Fill that space up, and don’t forget to add credits for yourself and your company. Ensure that you add links to anything you reference so viewers can find it easier. Reference any people, quotes, or websites that you mention. Just make sure that the most important information is right at the beginning. YouTube only shows the first 180 characters by default.

Although YouTube is a living website that continues to be updated to this day, these tips should help you to get started getting found by your customers when they search for your content.

Want to see what videos I create and post on YouTube? Go here to watch.

Business Video Ideas #7: Culture Video

If you’re a well-established company in your field, you want to show the world why you are better, cooler, and more interesting than your competitors. You can do this by creating a corporate culture video.

A culture video takes the best pieces of your company and puts them on display. Not things like sales statistics or customer counts, but things like your company’s mantra and what principles your company was founded on. It should tell future employees and customers that you are about more than the bottom line.

A great way to do this is to have your employees, managers, and even yourself talk about the company openly. Have them talk about why they like working there, and what attracted them to your company. This is also an opportunity to have some of your best customers talk about you as well. Also, include images of people in and around the workplace having fun and enjoying their job. And if you have a special meeting offsite or at a conference, include some of the camaraderie that happens there.

Do all this, and you have a recipe for an amazing Corporate culture video.

Need someone to help you create a culture video? I can help.

Business Video Ideas #6: Holiday Videos!

It’s getting to be that time of year again. It’s my favorite, with the pumpkin-spiced everything, to the lights, to the general feeling of joy that seems to spring up around this time of year. I’m not limiting this to just Christmas, but Thanksgiving, Halloween, and all the other holidays you may celebrate in the last three months of the year.

During this last part of the year, it’s customary to send out a holiday greeting to your customers and others on your email list. Well, why not create something fun to send to your customers? A holiday video can be fun, heartfelt, or even just something goofy that shows you don’t take yourself too seriously. I particularly like how the video below did theirs:

Notice how it was short and sweet? Notice how the people in the video were having fun and letting loose? This is a great example of how to create something fun for the holidays. I’m sure both you and your employees will have a blast making one.

Need someone to create a holiday video for you? I can help.

Business Video Ideas #4: Product Video

The idea behind a product video is pretty simple. You have a product you want to sell, and you show somebody how it works. If you’ve ever seen an infomercial, you’ve seen one of these videos.

If you’re selling one particular product, you should show your audience all the parts involved with it, all the multiple applications, how easy it is to clean and store, and how superior it is to other equivalent products. You may consider doing a side by side comparison with one of your competitor’s products.

Now, if you are a retailer with tons of products, you may want to consider doing a product of the week. Or if you have a troublesome product that people keep asking how it works, you can show them on your website how easy it is to operate.

Need to demo your product? Talk to me, I can help.

Business Video Ideas #3: Testimonials

Once again, I’m drawing from this week’s experience for blog material.

If you are a business like several other brick-and-mortar establishments, you are probably on Yelp, Google Maps, Facebook, and other places where your customers can find you, and more importantly, rate your services. These ratings can be a great opportunity for your customers to tell everyone how great the service is. Several businesses take these positive reviews and put them on their website. It’s a great practice.

What if you could take it a step further?

This is where Video Testimonials come in. A testimonial is great, but if an actual customer is willing to take the time to say to the world why you’re awesome, people will pay more attention to it than any negative review. Another good thing is that the quality of a testimonial video is forgivable: the production quality does not necessarily need to be high, and will appear to be more personal. This also allows you to record one on a whim with a cellphone, Getting a spur-of -the-moment review.

So, next time a customer says that they’re in love with your services, capture that, and show it to other potential customers.

Business Video Ideas #2: Conference Video

I’ve been a bit busy this week, but I still wanted to contribute to the blog today.

This week I’m recording video at a conference, and this is one of the type of videos you can create. If you’re investing a great deal of time and money to have a conference, it would be very smart to capture video of the speakers that are presenting to the company. This way, if anyone is unable to attend, they can watch it at a later time. You can also use this captured video in your marketing to show off your corporate culture, and how your company operates. You can also use this video for evaluating your event, to see what you can improve for next time.

Do you know anyone that creates Conference Videos? Now you do.