You’re in business, and chances are, you and your employees participate in some fun activities as a group. So, why not document those activities?
An event video is a piece of marketing that shows what you and your company does when you are away from your desk. This can be for a networking event, for a business after hours or a conference, or even for a volunteering event that is done on the weekend. Either way, you are showing off that your business is made of real people that care about others.
When you create a video for an event, you’re mostly showing off the highlights of the fun things, and why you participated. Make sure that you properly document all of these things, from the person holding the event, to the massive amount of people that attended. You can be as artistic as you want with it, as long as the message is shown properly. Feel free to mix both moving video and still images together to showcase more.
As a matter of timing, do not wait to long to put out the video. You want to have it finished while the event is still on people’s minds. You should release it within 3-5 days after the event. And don’t forget to share it on social media; your customers are your biggest fans and like seeing your participation.
Here’s a great example of an event video I participated in. This time in front of the camera, not behind.
This video showed many of the things I discussed. There was photo and video mixed together. The story about the event was told well. And the video was released the same day as the event, before most people went home.
So, have you gathered some good ideas for your next event? Good! Now go make something awesome, and have fun doing it.