I’ve been on YouTube since it started 9 years ago. It has gone through quite a few changes that benefit viewers, producers, and businesses like you. The most important feature is that videos are now included in a Google search, easily making you at the top of the list when someone does a search. So, what can you do to ensure your video gets found by people and Google’s search algorithms? Well, there’s a few things you can do to increase your video SEO:
The first thing you should do after uploading your video is adding tags. These are the primary keywords that will be used to search for your video. Be broad with these. If your video is explaining something like coffee, make sure you include many keywords that relate like caffeine, latte, Starbucks, coffeeshop, etc. Be descriptive, and use a thesaurus. This way, if a customer is searching for something vaguely similar, they have a good chance of finding your video.
Another thing you must do is title your video correctly. Don’t leave a vague title that your camera gave it, like MVI_4639. And be more specific than just using your business name. Aim for something that someone might search for, like “All about networking at a coffee shop for business professionals.” This way if someone looks for business networking, they have a better chance of finding you.
Another very important thing is filling out the description area. Here, you have 5,000 characters to fill. That’s as many as this whole blog post. You should definitely describe the video in great detail, including all the relevant keywords that I already talked about. Consider actually transcribing the video and posting that in the description. Google hasn’t become powerful enough to be able to search the actual content in your video, so it is relying on you to provide that data. Fill that space up, and don’t forget to add credits for yourself and your company. Ensure that you add links to anything you reference so viewers can find it easier. Reference any people, quotes, or websites that you mention. Just make sure that the most important information is right at the beginning. YouTube only shows the first 180 characters by default.
Although YouTube is a living website that continues to be updated to this day, these tips should help you to get started getting found by your customers when they search for your content.
Want to see what videos I create and post on YouTube? Go here to watch.