If you’re a well-established company in your field, you want to show the world why you are better, cooler, and more interesting than your competitors. You can do this by creating a corporate culture video.
A culture video takes the best pieces of your company and puts them on display. Not things like sales statistics or customer counts, but things like your company’s mantra and what principles your company was founded on. It should tell future employees and customers that you are about more than the bottom line.
A great way to do this is to have your employees, managers, and even yourself talk about the company openly. Have them talk about why they like working there, and what attracted them to your company. This is also an opportunity to have some of your best customers talk about you as well. Also, include images of people in and around the workplace having fun and enjoying their job. And if you have a special meeting offsite or at a conference, include some of the camaraderie that happens there.
Do all this, and you have a recipe for an amazing Corporate culture video.
Need someone to help you create a culture video? I can help.