Business Video Ideas #4: Product Video

The idea behind a product video is pretty simple. You have a product you want to sell, and you show somebody how it works. If you’ve ever seen an infomercial, you’ve seen one of these videos.

If you’re selling one particular product, you should show your audience all the parts involved with it, all the multiple applications, how easy it is to clean and store, and how superior it is to other equivalent products. You may consider doing a side by side comparison with one of your competitor’s products.

Now, if you are a retailer with tons of products, you may want to consider doing a product of the week. Or if you have a troublesome product that people keep asking how it works, you can show them on your website how easy it is to operate.

Need to demo your product? Talk to me, I can help.

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