One of the best things that you can do to enhance your reputation in your field is to talk about things happening in your field. It’s a great way to show your customers that you are knowledgeable, and that you are keeping up with current events. I’ve done this by blogging about things in the film industry, and how it relates to other people. There’s more posts like that coming.
What else can you do? Create a video about it. Take yourself, and speak to the camera about what’s happened in your field in the past week, month, or quarter. Maybe there’s been some new legislation that complicates a topic, and your customers are searching for assistance that you can provide. Maybe something in your industry has been in the news lately that you need to address. Maybe you’ve been in the news and need to brag about it.
Either way, if there’s relevant news about you, your company, or your industry, make sure you tell everyone about it in a video.
Need someone to create an awesome video for you: Look no further.
The idea behind a product video is pretty simple. You have a product you want to sell, and you show somebody how it works. If you’ve ever seen an infomercial, you’ve seen one of these videos.
If you’re selling one particular product, you should show your audience all the parts involved with it, all the multiple applications, how easy it is to clean and store, and how superior it is to other equivalent products. You may consider doing a side by side comparison with one of your competitor’s products.
Now, if you are a retailer with tons of products, you may want to consider doing a product of the week. Or if you have a troublesome product that people keep asking how it works, you can show them on your website how easy it is to operate.
Need to demo your product? Talk to me, I can help.
Once again, I’m drawing from this week’s experience for blog material.
If you are a business like several other brick-and-mortar establishments, you are probably on Yelp, Google Maps, Facebook, and other places where your customers can find you, and more importantly, rate your services. These ratings can be a great opportunity for your customers to tell everyone how great the service is. Several businesses take these positive reviews and put them on their website. It’s a great practice.
What if you could take it a step further?
This is where Video Testimonials come in. A testimonial is great, but if an actual customer is willing to take the time to say to the world why you’re awesome, people will pay more attention to it than any negative review. Another good thing is that the quality of a testimonial video is forgivable: the production quality does not necessarily need to be high, and will appear to be more personal. This also allows you to record one on a whim with a cellphone, Getting a spur-of -the-moment review.
So, next time a customer says that they’re in love with your services, capture that, and show it to other potential customers.
I’ve been a bit busy this week, but I still wanted to contribute to the blog today.
This week I’m recording video at a conference, and this is one of the type of videos you can create. If you’re investing a great deal of time and money to have a conference, it would be very smart to capture video of the speakers that are presenting to the company. This way, if anyone is unable to attend, they can watch it at a later time. You can also use this captured video in your marketing to show off your corporate culture, and how your company operates. You can also use this video for evaluating your event, to see what you can improve for next time.
Do you know anyone that creates Conference Videos? Now you do.
I decided to start a new blog series about types of videos that you can create to increase your brand, viewers, and ultimately, your business. This week’s topic is a Product Demonstration.
A Product Demonstration is simply put, a video that shows what your product does. This type of video is most effective on those selling a particular item, rather than a service. It is the most effective way of showing your customers exactly what your product does, how it works, and how much it can benefit them. When creating a product demonstration,
So, what’s the best way to create a product demo video? Follow these steps:
- Keep it short and simple. 1-2 minutes is optimal.
- Explain your product. Make a very short FAQ.
- Amaze your customers with your product by showing its uniqe features and why it is necessary.
And of course, once you create your video, make sure you share it with everyone! Now go out and make something awesome.
And of course, if you need a professional’s help, feel free to ask.