So, after a year and a half hiatus, I’m back blogging.
So, what’s new? What’s changed? Lots really.
Video advertising has completely exploded, even more than I had expected. On the internet, it is now extremely common for you to see some form of video popup, an ad in the sidebar, and in front of YouTube videos. There’s even more real-life popups, at the register in Walmart and at gas stations. There are also many more professionals using videos to showcase their skills. Also increasing is people who are making video blogs. YouTube has changed around a bit to be more friendly to these people who are creating content for themselves, via their video editor.Extremely short videos are now shared through Vine and Instagram, although I haven’t seen many business uses for it; although Rick and Morty released an episode via Instagram.
Colorado passed a bill that gave incentives to companies that create productions in the state. It’s been very successful, and they even increased the amount of money allotted for it, allowing even more films to be made locally here in Colorado.
For myself, I’ve been involved with many exciting productions. I helped create two trailers last year in Breckenridge, and this year I was the editor on a local cooking show. I’ve also been very active with the business community, creating several speaker videos, training programs, and commercials for friends and clients. It’s been very exciting.
Also, I’m writing a book.
So, stay tuned, and I’ll keep you up-to date with guidance on awesome video content.
The Alamo Drafthouse is a movie theater chain that originated in Austin, TX. Since they first opened in 1997, they have raised the bar for the moviegoing experience.
Why is the Alamo Drafthouse awesome?
They care about the experience. They have set up policies limiting the amount of people entering late, so you don’t miss the key opening scenes. They also limit toddlers and babies from screenings to keep the audience from being distracted. There is also a zero-tolerence poilcy against texting and using your phone during the screening. Overall, they ensure a distraction-free experience.
The Alamo Drafthouse also has higher-quality concessions. Their seating with tables allows you to have anything from popcorn, to wings, to pizza, giving you a great dining experience rather than bland theater food. Best of all, they have 32 taps of locally-brewed beer that you can drink in the theater.
The content of the movies is a unique hybrid. They do show the latest Hollywood blockbuster releases. They also have limited releases for indie and arthouse films that are limited release. Alamo also has special movie nights where you can see favorites from previous decades. Ever wanted to see Ghostbusters on the big screen, but you were born too late? This is the place to do that.
What will this mean for the film industry in Colorado?
Alamo Drafthouse will become a place where regualr moviegoers can evolve into sophisticates that put more value on the movies they watch. This location is also expected to be a place for premieres of local and blockbuster movies, further enticing more big-name production houses to come to Colorado and create movies. Lastly, The Alamo Drafthouse will urge other theaters to also increase their services, and begin showing a more varied set of films.
The standard screenplay format dictates that you use Courier New font. It’s a blocky typewriter font that is sometimes difficult to read.
Ever wonder why this font is industry standard?
Most sources say that it is a holdover from Hollywood’s golden age when scripts were typed on typewriters. Although Hollywood rarely eschews tradition, this isn’t the case.
Courier is a fixed-pitch font, meaning each character or space is exactly the same width. Since standard screenplay format is designed so that one page approximately equals one minute of screen time, consistent character spacing is important.
This way when you finish a massive epic screenplay that spans 200 pages, you can estimate that your audience will have to stay in their seats for over 3 hours.
People keep asking me why I use the Adobe creative suite. In addition to working on a PC, Adobe is intuitive to use, and has numerous resources available for users to learn their products. Adobe has video tutorials that take you through each of their products step by step.
Whether you’re making a commercial, or a feature-length movie, you have a chance to tell people about it before your release. I’ve seen many different methods, but the most effective is creating buzz by giving out teasers of information before the release. Some producers give out lots of information, some don’t give any.
One school of thought is keeping a lid on your project until it is complete. This keeps any imitators at bay from trying to copy your ideas. Also, if something happens and you can’t finish your film, you don’t have to give the appearance of being a noncompletionist.
The other school of thought is what you will typically see in a large-scale production. Most productions like this will start issuing press releases as soon as they have a script or cast. Then issue more press releases with each new development. Yes, there may be copycats, but people will start talking about the project, and it will get people talking and generate buzz.
The best course of action I suggest is a compromise between the two. Don’t try to keep anyone from talking about your film or posting pictures about it. However, don’t tell the entire story of your film before you release it. Keep this balance and you’ll be able to promote your film without going overboard.