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Always Create Content

This is something that is for the other Business filmmakers in the crowd.

Sometimes, you may be recording content that is…less than interesting. Maybe a deposition isn’t something that grabs attention. Or you may create a training video that has to be kept private, and you won’t be putting it on your reel. No matter what: ALWAYS CREATE CONTENT.

As filmmakers, it is our job to create art and make interesting images. If you are at an event, take an artistic photo of the craft services table. Use your artistic eye, and look around at your environment and find something that grabs you. Look at the architecture. Play with depth of field. Take a close-up. Find the image in reality that is visually striking. For example, the image of the flower I used is something I captured during an event I was filming.

In Neil Gaiman’s words, Make Good Art”.

Business video ideas: Book Trailer

Here’s something that not enough people are creating, but it is something that is taking off.

When a movie is coming out soon, the studio will show off why it’s interesting to generate buzz. So, why wouldn’t you do this for a book? Just because your book doesn’t have any pictures in it is not an excuse! Take a look at this great example:

This trailer showed off what some of the reviews were and what some of the main themes that it captures. It did this while showing off some of the reviews that the book received, and also by hyping up the author. And it did all this in a very short timeframe.

This type of video is relatively easy to create. And the thing is, readers are watching these type of videos before purchasing books. So, go out there and create your book trailer today!

Need someone to help you make your book trailer? I can help.

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How to Effectively Post a Video on YouTube

I’ve been on YouTube since it started 9 years ago. It has gone through quite a few changes that benefit viewers, producers, and businesses like you. The most important feature is that videos are now included in a Google search, easily making you at the top of the list when someone does a search. So, what can you do to ensure your video gets found by people and Google’s search algorithms? Well, there’s a few things you can do to increase your video SEO:

The first thing you should do after uploading your video is adding tags. These are the primary keywords that will be used to search for your video. Be broad with these. If your video is explaining something like coffee, make sure you include many keywords that relate like caffeine, latte, Starbucks, coffeeshop, etc. Be descriptive, and use a thesaurus. This way, if a customer is searching for something vaguely similar, they have a good chance of finding your video.

Another thing you must do is title your video correctly. Don’t leave a vague title that your camera gave it, like MVI_4639. And be more specific than just using your business name. Aim for something that someone might search for, like “All about networking at a coffee shop for business professionals.” This way if someone looks for business networking, they have a better chance of finding you.

Another very important thing is filling out the description area. Here, you have 5,000 characters to fill. That’s as many as this whole blog post. You should definitely describe the video in great detail, including all the relevant keywords that I already talked about. Consider actually transcribing the video and posting that in the description. Google hasn’t become powerful enough to be able to search the actual content in your video, so it is relying on you to provide that data. Fill that space up, and don’t forget to add credits for yourself and your company. Ensure that you add links to anything you reference so viewers can find it easier. Reference any people, quotes, or websites that you mention. Just make sure that the most important information is right at the beginning. YouTube only shows the first 180 characters by default.

Although YouTube is a living website that continues to be updated to this day, these tips should help you to get started getting found by your customers when they search for your content.

Want to see what videos I create and post on YouTube? Go here to watch.

What does an Assistant Director do?

If you sit through the credits of a movie, you’ll find hundreds of types of jobs that people do to create a film. The one I’m highlighting today is The Assistant Director.

The assistant director (AD) is one of those jobs that has many tasks, and is invaluable to the production. The assistant director is mostly charged with keeping people safe and ensuring that the production stays on schedule. They do this my wrangling actors, ensuring that crew are accounted for at all times, making sure the sets and stunts are safe, and keeping a close eye on the clock.

An assistant director is essentially the mom of the crew. It is a task that requires some hearty project management skills.  They are in charge of knowing where every person and inanimate object should be. They know what has happened, and what still needs to happen on set. crew members, directors, producers, and actors are all asking them for information, or being given information from them.

Unfortunately, this sometimes makes them the least favorite person on set. However, in an industry where time is literally money, they’re an invaluable part of the production crew. Whenever I have one on my crew, I always treat them with plenty of respect, and give them plenty of tools and authority to work with.

Lights Camera Action?

I have a small pet peeve about this phrase. It’s old, outdated, and nobody says it anymore. It’s a holdover from the silent film era where a studio was making several movies at once, some even right next to each other. Plus, it doesn’t account for some of the other important jobs on set.

So, what should happen before a take?

  1. Once everyone is in their respective places and ready to do their jobs, the Assistant Director (usually) calls for everyone to settle, and get ready to work.
  2. Director: “Sound”
  3. Sound Engineer: “Sound Speed” (The audio has begun to record)
  4. Director: “Camera”
  5. Cameraman: “Camera Speed” (The camera is now recording)
  6. Director calls “Marker”.
  7. Slate: Calls the Scene, Take, etc. like “Inglorious Basterds, Scene 137, Take 4″
  8. Clap!
  9. Slate guy scurries away.
  10. Director: “Action!”
  11. Actors act.

After the scene, the Director will say Cut, meaning everyone stops recording.

Obviously I have left out some important jobs that are pretty vital to the filmmaking process, mostly because they occur many hours or days before and after the shot. I’ll be covering what each person’t role on and off set is later in this blog series.

 

 

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Why use a slate?

A slate (AKA a clapboard, clapper, sticks, sound marker, and probably a dozen other names) is the tool that most people think of the most when you mention film production. But what is it for?

A clapboard is a tool that has two uses. The first use is to provide scene information. There are spots on the front to mark the day, location, scene, take and several other bits of information. In postproduction, the editor can group them according to these elements and keep their workflow organized.

The second use is to assist in syncing sound. On professional sets, the sound is recorded separately, and is matched up later. When the person in charge of the slate claps it, there is a peak that shows up on the audio track. The editor will be able to line up this peak with the closed clapboard so sync sound more effectively.

Do you need to clap it when you’re not recording independent sound? No, but it’s fun and you’re probably going to do it anyway.

Business Video Ideas #7: Culture Video

If you’re a well-established company in your field, you want to show the world why you are better, cooler, and more interesting than your competitors. You can do this by creating a corporate culture video.

A culture video takes the best pieces of your company and puts them on display. Not things like sales statistics or customer counts, but things like your company’s mantra and what principles your company was founded on. It should tell future employees and customers that you are about more than the bottom line.

A great way to do this is to have your employees, managers, and even yourself talk about the company openly. Have them talk about why they like working there, and what attracted them to your company. This is also an opportunity to have some of your best customers talk about you as well. Also, include images of people in and around the workplace having fun and enjoying their job. And if you have a special meeting offsite or at a conference, include some of the camaraderie that happens there.

Do all this, and you have a recipe for an amazing Corporate culture video.

Need someone to help you create a culture video? I can help.