youtubelogo_png

How to Effectively Post a Video on YouTube

I’ve been on YouTube since it started 9 years ago. It has gone through quite a few changes that benefit viewers, producers, and businesses like you. The most important feature is that videos are now included in a Google search, easily making you at the top of the list when someone does a search. So, what can you do to ensure your video gets found by people and Google’s search algorithms? Well, there’s a few things you can do to increase your video SEO:

The first thing you should do after uploading your video is adding tags. These are the primary keywords that will be used to search for your video. Be broad with these. If your video is explaining something like coffee, make sure you include many keywords that relate like caffeine, latte, Starbucks, coffeeshop, etc. Be descriptive, and use a thesaurus. This way, if a customer is searching for something vaguely similar, they have a good chance of finding your video.

Another thing you must do is title your video correctly. Don’t leave a vague title that your camera gave it, like MVI_4639. And be more specific than just using your business name. Aim for something that someone might search for, like “All about networking at a coffee shop for business professionals.” This way if someone looks for business networking, they have a better chance of finding you.

Another very important thing is filling out the description area. Here, you have 5,000 characters to fill. That’s as many as this whole blog post. You should definitely describe the video in great detail, including all the relevant keywords that I already talked about. Consider actually transcribing the video and posting that in the description. Google hasn’t become powerful enough to be able to search the actual content in your video, so it is relying on you to provide that data. Fill that space up, and don’t forget to add credits for yourself and your company. Ensure that you add links to anything you reference so viewers can find it easier. Reference any people, quotes, or websites that you mention. Just make sure that the most important information is right at the beginning. YouTube only shows the first 180 characters by default.

Although YouTube is a living website that continues to be updated to this day, these tips should help you to get started getting found by your customers when they search for your content.

Want to see what videos I create and post on YouTube? Go here to watch.

What does an Assistant Director do?

If you sit through the credits of a movie, you’ll find hundreds of types of jobs that people do to create a film. The one I’m highlighting today is The Assistant Director.

The assistant director (AD) is one of those jobs that has many tasks, and is invaluable to the production. The assistant director is mostly charged with keeping people safe and ensuring that the production stays on schedule. They do this my wrangling actors, ensuring that crew are accounted for at all times, making sure the sets and stunts are safe, and keeping a close eye on the clock.

An assistant director is essentially the mom of the crew. It is a task that requires some hearty project management skills.  They are in charge of knowing where every person and inanimate object should be. They know what has happened, and what still needs to happen on set. crew members, directors, producers, and actors are all asking them for information, or being given information from them.

Unfortunately, this sometimes makes them the least favorite person on set. However, in an industry where time is literally money, they’re an invaluable part of the production crew. Whenever I have one on my crew, I always treat them with plenty of respect, and give them plenty of tools and authority to work with.

Lights Camera Action?

I have a small pet peeve about this phrase. It’s old, outdated, and nobody says it anymore. It’s a holdover from the silent film era where a studio was making several movies at once, some even right next to each other. Plus, it doesn’t account for some of the other important jobs on set.

So, what should happen before a take?

  1. Once everyone is in their respective places and ready to do their jobs, the Assistant Director (usually) calls for everyone to settle, and get ready to work.
  2. Director: “Sound”
  3. Sound Engineer: “Sound Speed” (The audio has begun to record)
  4. Director: “Camera”
  5. Cameraman: “Camera Speed” (The camera is now recording)
  6. Director calls “Marker”.
  7. Slate: Calls the Scene, Take, etc. like “Inglorious Basterds, Scene 137, Take 4″
  8. Clap!
  9. Slate guy scurries away.
  10. Director: “Action!”
  11. Actors act.

After the scene, the Director will say Cut, meaning everyone stops recording.

Obviously I have left out some important jobs that are pretty vital to the filmmaking process, mostly because they occur many hours or days before and after the shot. I’ll be covering what each person’t role on and off set is later in this blog series.

 

 

Universal Orlando Resorts UOR

Why use a slate?

A slate (AKA a clapboard, clapper, sticks, sound marker, and probably a dozen other names) is the tool that most people think of the most when you mention film production. But what is it for?

A clapboard is a tool that has two uses. The first use is to provide scene information. There are spots on the front to mark the day, location, scene, take and several other bits of information. In postproduction, the editor can group them according to these elements and keep their workflow organized.

The second use is to assist in syncing sound. On professional sets, the sound is recorded separately, and is matched up later. When the person in charge of the slate claps it, there is a peak that shows up on the audio track. The editor will be able to line up this peak with the closed clapboard so sync sound more effectively.

Do you need to clap it when you’re not recording independent sound? No, but it’s fun and you’re probably going to do it anyway.

Business Video Ideas #7: Culture Video

If you’re a well-established company in your field, you want to show the world why you are better, cooler, and more interesting than your competitors. You can do this by creating a corporate culture video.

A culture video takes the best pieces of your company and puts them on display. Not things like sales statistics or customer counts, but things like your company’s mantra and what principles your company was founded on. It should tell future employees and customers that you are about more than the bottom line.

A great way to do this is to have your employees, managers, and even yourself talk about the company openly. Have them talk about why they like working there, and what attracted them to your company. This is also an opportunity to have some of your best customers talk about you as well. Also, include images of people in and around the workplace having fun and enjoying their job. And if you have a special meeting offsite or at a conference, include some of the camaraderie that happens there.

Do all this, and you have a recipe for an amazing Corporate culture video.

Need someone to help you create a culture video? I can help.

Questions to ask when hiring a videographer

So, you’ve done it. You finally took the plunge, and called a videographer, and want to create a video. But what things should you ask them to ensure you are getting a great videographer that will help you out in the best way possible?

  1. What have you created before? This is a chance for them to talk about their previous work. They may tell you about fun jobs that involved extravagant productions, and jobs that have been enjoyable. Hopefully, they will tell you about something that will be close to your vision for the project. I would caution you against a videographer that speaks badly about a past client; that is just bad business.
  2. What do you charge? Some videographers have a flat hourly fee. Some have a package price. Some can be flexible. All are good. You just want to have someone that is credible, and knows the value of their work.
  3. What is your vision of the project? After discussing your video needs, your videographer will start coming up with ideas to create your project in a way to make it enjoyable and effective. Have them tell you some of these creative ideas, and see how well that lines up with your vision.
  4. How long will this take? Once you have an idea, find a good timetable for completion. Remember that more ambitious ideas take a longer time to complete. Few videos can be created in less than a week. Ensure that you are talking with your videographer well in advance of when you need your video project completed.

Now, you’re prepared with the knowledge of what a good videographer does when beginning a video project. Remember to have fun with your creative project!

Are you looking for a videographer with all these skills? I can help.

What is 1080p?

This is a question I get pretty often.  When I tell someone how good of a camera I have, I usually say that it shoots 1080p HD video. This is usually something that you’ll also see on display when you’re buying a new TV. But what does it mean?

The 1080 is the size of the video that I am shooting. I’m capturing an image that is 1,980 pixels wide, and 1,080 pixels tall. This is a pretty large sensor, but it is pretty standard for most TVs and monitors to display.

The thing is, this number is just the size of the image. There are many devices that can capture this, from cellphones to webcams, to DSLR cameras. The resolution of the image is something a bit more complicated, and tends to get better with camera price. But for most consumer-level, broadcast quality videos, 1080p is perfect.

In case you are wondering about other smaller sizes, and where we came from, here is an image that shows them all to scale. The red and yellow box shows the CRT TV that you probably grew up with. 800px-Common_Video_Resolutions_2.svg_

 

 

Want to see more video in action? See my youtube here.